The composer lets you write once and adapt per platform.
- Channels: pick one or many. Each gets a live preview.
- Caption: type your text. Use the ✨ AI assistant to generate or rephrase copy, or to caption an image.
- Media: add images or video from your device or the media library. The composer validates sizes/counts per platform.
- Per-channel overrides: tweak the caption or media for a specific platform without affecting the others.
- Post types: some platforms support extra formats (e.g. threads, stories, reels) — choose the type before publishing.
When it looks right, Publish now or Schedule.